Good afternoon. How much for the green two piece?
Good afternoon. It is ₦42,000, and delivery in Lagos is ₦3,500.
Then nothing, 19 days
For businesses selling in the DMs
Find out why they went quiet.Then bring them back.
Most people who message your page never buy, and nobody ever asks them why. We read the conversations that died, call those customers on your behalf, and bring back the ones who can be brought back.
Done for you during the pilot. WhatsApp, Instagram and Messenger.
“I wanted it, but I was going to pay on delivery and I felt shy to ask.”Chinedu O, in her own words
- Why she left
- Would not ask for pay on delivery
- Outcome
- Order placed, ₦45,500Recovered
- Not a one off
- 7 of 34 quiet chats said the same
The problem
Forty people asked. Six bought. Nobody knows what happened to the other thirty four.
They are not angry and they did not complain. They simply stopped replying, and the conversation sat there until it was buried by newer ones. Every one of those is a customer who was interested enough to message you.
Why it stays hidden
Nothing marks a conversation as dead
There is no unread badge for a chat that simply stopped. It does not appear on a list, it does not chase you, and it looks exactly like a conversation that ended happily. By the time you scroll far enough back to find it, the customer has moved on.
Why you cannot ask
Nobody has time to chase thirty four people
You are packing orders, answering the live chats and running the page. Going back through three weeks of dead conversations, working out which are worth reviving and calling each one is a full day of work that never reaches the top of the list.
What it costs
You keep paying to repeat the same mistake
If four people left because delivery was quoted too high, and you never find out, you run next month's ad and lose the next four the same way. The reason is worth more than the single order, because it stops the leak.
What we actually do
We do the chasing, and we do it as people, not as software.
This is not a tool you have to learn or a bot that messages your customers. It is a service you hand a job to, and it hands you back orders and reasons.
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You connect your chats, once
One screen, about a minute. WhatsApp, Instagram and Messenger, whichever you use. We read them and nothing more. You carry on replying in the same apps, on the same phone, and your customers notice nothing.
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We find the ones that died
Somebody asked, you answered, and then it stopped. We pull those out, work out roughly how far each one got, and put the ones worth a conversation at the top.
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We call them, on your behalf
A real person from our team calls and says plainly who we are and that we are calling for your business. We ask what happened. Most people tell you, because nobody has ever asked them before.
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We close the ones that can close
Where the answer is fixable, and you have told us what you are willing to offer, we resolve it on the call and pass the order straight back to you. Where it is not, you still get the reason.
What lands on your phone
The reasons, counted.
One order coming back is worth money. Knowing that five people left for the same reason is worth more, because you can fix that on Monday and stop losing the next five.
Why 34 conversations went quiet
Brought back
Still quiet
| Reason they gave | Share of the quiet conversations | Brought back |
|---|---|---|
| Wanted to pay on delivery, would not ask | 4 of 7 | |
| Nobody replied in time | 3 of 6 | |
| Delivery was quoted too high | 1 of 6 | |
| Bought from somebody else | 0 of 6 | |
| Their size or colour had gone | 1 of 5 | |
| Still deciding | 0 of 4 |
Notice the shape of it. The ones that come back are the ones where something in your process got in the way, and those are the ones you can fix. The ones lost to a competitor mostly stay lost. We would rather show you that than pretend every conversation is recoverable.
Orders
The ones we close come straight back to you, with what the customer agreed to and what they are waiting for.
Reasons
In the customer's own words, grouped so you can see which problem is costing you the most.
One thing to fix
Every month we name the single change that would have saved the most orders, and you decide whether it is worth making.
Trust
We read your conversations, and we speak to your customers. Neither is something to be casual about.
We say who we are, every time
We never pretend to be you. Every call opens by naming us and saying we are calling for your business, because that is true and because a customer who feels tricked is worse than a customer who never answered.
We never send from your account
Nothing is ever posted, replied or broadcast from your handle or your number. We only read what is there. Following up happens by phone, away from the chat, and everything your customers see in the app is still written by you.
You set what we can offer
Before a single call, you tell us what you are willing to do. A discount, pay on delivery, free delivery, or simply nothing at all. We never invent an offer, and we never commit you to something you did not agree to.
One call, and only if they want it
One attempt per customer. Anyone who asks not to be contacted is recorded and never called again, by us or on your behalf, and we tell you who asked.
Never pooled, never sold
Your conversations answer your questions and nobody else's. Never mixed with another business's data, never used to build advertising audiences, never sold. We act on your instructions, under a written agreement, and nothing else.
Disconnect and it is gone
One click removes our access. Message content is deleted on a retention window that you choose, not one that happens to suit us.
Where this goes
Recover first. Then stop losing them in the first place.
Chasing dead conversations is the fastest thing we can do that is worth money to you immediately. It is not the whole plan, and it is worth being straight about the order things happen in.
Now, in pilot
We chase them by hand
Real people on the phone, a small number of businesses, so we learn what actually brings a customer back before we automate anything.
Next
Catch them before they go quiet
The same reading that finds dead conversations can flag a live one going cold while you can still save it yourself, which is cheaper for everybody than a phone call three weeks later.
Later
Stock finance priced on what you really sell
A business with a recorded history of what it sells and what it collects can be lent to on that record rather than on a form and a guarantor. Through a licensed lending partner, to merchants who want it.
To be plain about it: Barlary Business is not a bank and not a lender, and there is no credit product today. We are saying that on the same page where we describe one, because anyone deciding whether to let us read their chats deserves to know which parts exist now and which parts are the plan.
Pilot
We are taking a small number of businesses.
Free for the length of the pilot, because we are doing the calling by hand and we are learning from your business while we do it. When we start charging, you will hear the price before we ask you for it. During the pilot we set the connection up with you on a short call rather than leaving you to do it alone.
Questions
The things people ask first.
Will you be calling my customers pretending to be me?
No. We open every call by saying who we are and that we are calling for your business. You are a real business that has contracted a real service, so there is nothing to hide, and saying it plainly works better than not saying it.
What if a customer is annoyed to be called?
One attempt each, no repeat calls, and anyone who asks not to be contacted goes on a do not call list immediately and permanently. We also tell you who asked, because that is your customer relationship and you should know.
In practice the reaction is usually the opposite. Somebody who messaged you and got no resolution is often glad to be asked.
Do you have my customers' phone numbers?
Sometimes. On WhatsApp the number is how the conversation works, so we have it. On Instagram and Messenger we do not, unless the customer typed it into the chat for delivery, which happens often but not always.
So we will not reach everybody who went quiet. During the pilot we will tell you honestly what proportion of your dead conversations we could actually reach.
Can you offer a discount to close a sale?
Only what you have told us in advance. You set the limits before any calling starts, whether that is a discount, pay on delivery, free delivery or nothing at all. We never invent an offer and we never commit you to anything outside what you agreed.
Do I have to change how I work?
No. You keep your number, your apps and your habits. You connect once and carry on. Nothing about your inbox changes, and your customers see no difference in the chat.
How far back can you go?
On WhatsApp, when you connect you can choose to bring across up to six months of your past conversations. So we can work on people who went quiet months ago, not only from today. On Instagram and Messenger we see less history, and we will tell you what we can actually reach before we start.
Are you a bank, or a lender?
Neither. Barlary Business reads conversations, calls customers on your behalf and reports back. Any credit in the future comes from a licensed partner, and it is offered to you rather than assumed for you.
What does it cost?
Nothing during the pilot. After that there will be a price, and we will tell you what it is before we ask you to pay it. You will not wake up to a bill.