For businesses selling in the DMs

Know which conversations turned into money.Not just how many you had.

Every order you take starts as a message and ends as a bank alert, and nothing in your life joins the two. Barlary Business holds both halves and matches them, conversation by conversation.

Free while we pilot it. Instagram, Messenger and WhatsApp.

Instagram DM Today, 14:02

Good afternoon. How much for the green two piece on your page?

Good afternoon. It is 42,000, and delivery in Lagos is 3,500.

Okay, sending now.

Bank alert Today, 14:07
Cr NGN 42,000.00
From CHINEDU OKAFOR
Ref 000034/TRF/MOBILE
Order resolved
Sold
Green two piece, size 12
Quoted
45,500 with delivery
Received
42,000 Paid
Outstanding
3,500 delivery Chase
Came from
Reels ad, Green Collection

The problem

42,000 lands from CHINEDU O. Which order is that?

A bank record carries no intent. A chat carries no settlement. You are the only person holding both halves of the story, and you can never put them together.

Your money

Split across rails that will never talk

Transfers land in one bank, the POS settles from another provider, and some of it still arrives in a personal account. OPay will never show you the Moniepoint money. Moniepoint will never show you the OPay money. Neither can ever be the full picture, because the full picture means showing you a competitor.

Your customers

Split across four inboxes

Instagram DMs, Instagram comments, Messenger, WhatsApp. Meta will never help you read a channel that is not Meta's, and no one inbox knows what a customer was told in another. Someone who asked in a comment on Monday and came back to your DMs on Friday looks like two different people.

What it costs you

The questions that decide your month go unanswered

Which ad brought a paying customer rather than a chat. Who you left waiting. Who was quoted and quietly never paid. What you actually made once the unpaid deliveries are taken out.

What Barlary Business does

We hold both halves, and we join them.

Your conversations on one side, your money on the other, matched one order at a time. Everything below is something that only becomes answerable once that match exists.

Which ads actually paid for themselves

You can already see how many people clicked an ad and started a chat. You cannot see how many of them paid. We follow a conversation from the ad that opened it through to the transfer that closed it, so you can tell an ad that fills your inbox from an ad that fills your account.

This works from the moment you connect and only from then, because the link between an ad and a chat is handed over once and never again. Connect before your next campaign rather than after it.

The customers still waiting on you

Someone asked a price at eleven at night and nobody replied until Tuesday. That is the most expensive thing in your week and today it is invisible. Every conversation sitting on your side is listed, oldest first, with how long it has been waiting.

Everyone who was quoted and never paid

A live list of people who asked, got a price, and went quiet. With the amount they were quoted and the day it went cold, so you or whoever helps you run the page can go and chase it while it is still worth chasing.

What you actually made

Not what landed in the account. What landed, matched to what was sold, minus what was quoted and never collected, across every rail at once. The number you would work out by hand on a Sunday night if you had three spare hours.

How it works

Nothing about your day changes.

No new inbox to check, no number to move, no app for your customers to install. You connect once and carry on exactly as you were.

  1. Connect your chats

    One screen, about a minute. Instagram, Messenger and WhatsApp, whichever of them you actually use. You keep replying in the same apps you use now, from the same phone. Your customers see no difference at all.

  2. Connect where money lands

    Bank accounts first, with POS and wallet rails added as we reach them. Access is read only, granted by you, and removable by you at any moment.

  3. We do the joining, every day

    From then on each conversation carries what was asked for, what it was quoted at, what was paid, what is still owed, and which post or ad brought that customer to you.

Trust

We are reading conversations between you and your customers. Here is how we treat that.

Read only, and in writing

Meta hands out permission to send messages together with permission to read them, whether an app asks for it or not. We do not use it. That promise sits in your contract, and you can pull an access log whenever you like and see exactly what was read.

We never message your customers

No automatic replies in your name, no broadcasts, nothing at all sent from your number or your handle. What your customers receive from you is written by you.

Never pooled, never sold

Your conversations answer your questions and nothing else. They are not used to build advertising audiences, not mixed with another business's data, and not sold to anybody.

Disconnect and it is gone

One click removes our access. Message content is deleted on a retention window that you choose, not one that happens to suit us.

Where this goes

Legible today. Fundable later.

A merchant turning over two million naira a month in DMs has no record any lender can read. Not because the business is not real, but because it lives in chat threads and a personal account. The same join that tells you which conversations paid is also the first honest record of a business like yours.

Now, in pilot

The match

Your chats joined to your money, and the four answers above.

Next

A trading record you can show

Exportable and verifiable. What you sell, how consistently, how fast money actually arrives, and how much of what you quote is ever collected.

Later

Stock finance priced on what you really sell

Working capital assessed on a real trading history rather than a form and a guarantor, so that a good month can be turned into more stock instead of a missed order. Offered through a licensed lending partner, to merchants who want it.

To be plain about it: Barlary Business is not a bank and not a lender, and there is no credit product today. We are saying that on the same page where we describe one, because anyone deciding whether to connect their accounts deserves to know which parts exist now and which parts are the plan.

Pilot

We are taking a small number of businesses.

Free for the length of the pilot. In exchange we want honest feedback and permission to watch closely how it performs on your business. When we start charging, you will hear the price before we ask you for it.

Where money reaches you

We reply to every application. Nothing is connected and no access is granted until we have spoken to you.

Questions

The things people ask first.

Do I have to move my WhatsApp number or change how I reply?

No. You keep your number, your app and your habits. Your Instagram and Messenger keep working exactly as they do. If you use the free WhatsApp Business app on your phone, it keeps running alongside us and you carry on replying there.

Will my customers know?

No. Nothing changes on their side. They message the same account, they get replies from you, and there is no notice, no bot and no new number.

Can you read my old conversations?

Some of them. Instagram and Messenger history can be pulled in when you connect. WhatsApp history mostly cannot. And the link between an ad and the chat it produced can never be recovered for money you already spent, because it is handed over once, live, and never again.

That is the one reason to connect sooner rather than later. Reporting starts the day you connect, not the day you sign up.

I take money on a POS as well as transfers. Does that work?

Bank accounts first. POS and wallet providers come in one at a time, some of them through direct partnerships. Tell us which ones you use on the form, because that is genuinely how we decide the order we build them in.

How do you know a customer actually paid?

Two ways, and we label them differently so you always know which one you are looking at. Where we can read the account the money landed in, the match is confirmed. Where we cannot yet, we read the conversation and tell you how confident we are. A confirmed payment and a likely one never appear as the same thing.

Are you a bank, or a lender?

Neither. Barlary Business reads, matches and reports. Any credit in the future comes from a licensed partner, and it is offered to you rather than assumed for you.

What does it cost?

Nothing during the pilot. After that there will be a monthly fee, and we will tell you what it is before we ask you to pay it. You will not wake up to a bill.